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Sales Manager Distribution & Artisans BAPA Netherlands

Location: 

Zundert, NL, 4881 XZ

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role

As Sales Manager Distribution & Artisans BAPA Netherlands, you will play a key role in bringing our gourmet strategy to life.

You’ll be responsible for sales performance, profitability, and team leadership - guiding a team of (National) Account Managers while collaborating closely with colleagues and regional stakeholders. You will own the local implementation of the regional strategy and be the driving force behind our business success in the whole Dutch market.

This is a high-impact role for someone passionate about food, commercially driven, and eager to lead with purpose.

What You’ll Do

  • Lead the regional (NL) sales strategy
  • Lead and coach the commercial team of 5 Account Managers to meet and exceed sales targets
  • Lead by example - manage and grow relationships with key distribution partners and engage directly with professional end users
  • Monitor performance and ensure timely goal setting, tracking, and course correction where needed
  • Collaborate with marketing to align on volume, profitability, and market share goals
  • Support the rollout of CRM strategies to strengthen customer engagement
  • Analyze market trends and communicate insights to internal teams
  • Ensure accurate sales forecasting and alignment with supply chain planning
  • Create a positive, performance-driven team culture

 

What You Bring

  • A Master’s degree in Business, Economics, Food Engineering, or a related field
  • At least 5 years of B2B sales experience, ideally in distribution
  • Knowledge of the chocolate or gourmet food industry is a strong plus
  • Proven success in building strategic partnerships and growing customer relationships
  • Strong analytical and planning skills; data-driven mindset
  • Excellent communication, negotiation, and leadership skills
  • Fluent in Dutch and English

Travel Requirements

  • Regular travel within the Benelux region is required.
  • Occasional travel across Western Europe may be expected.

 

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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