Marketing Director , Japan & Korea

About the role

•  As the Marketing Director, this role is responsible for strategizing the local marketing strategy & leading a team of marketing talents for on-ground activation to serve our Industrials & Artisanal customers with a digital-first mindset. The position must identify key growth drivers and lead a robust 12M rolling marketing plan ranging from brand building, customer engagement and segment-building activities across an omni-channel customer journey.
• This role operates across two focus countries with high profitability- Japan and Korea. This role will be a part of the Market Cluster Leadership team contributing to commercial success

Key responsibilities include

•  Activities include: “Strategic marketing & planning”, “Customer Journey & Engagement”, “Brands & Segments building”, “Portfolio management”
•  Identify market key growth drivers and develop an annual marketing plan to fuel market growth objectives (in close consultation with key regional and country stakeholders)
• Define the brand marketing tasks and jobs to be done (e.g awareness, trial, repeat purchase, loyalty) to gain market share and increase penetration in the market
• Identify the right brand and portfolio mix to compete in the different market tiers (Callebaut in the premium & VHP in the mainstream) with a full understanding of the competitive landscape
• Manage the full brand portfolio mix (proposition, product, pack, price, place, promotion) to ensure competitiveness in local markets (e.g price adjustment, pack upgrades, etc)
• Deploy and activate the brand portfolios effectively across different market segments, creating a relevant brand experience for various customer types (industrials & artisans), with a digital-first mindset
• Design and implement a robust REACH-ENGAGE-CONVERT customer engagement journey for all customer types, closing the loop from demand generation to fulfillment.
• Set and track performance marketing metrics to ensure the customer engagement activities achieved the desired performance and business KPIs
• Manage and track the set budget and resources allocated to the Marketing function
• Work closely with the commercial team to manage joint business
• Travel requirements: 20% 

About you

• Master's Degree in Marketing or a related field required
• Excellent language skills: Proficiency in English and Japanese required
• Min 10-15 years of marketing experience in a B2B or B2C environment (preferably FMCG/ F&B/ingredient industry); Experience working in the Japan market is required, additional experience with the Korea market would be an advantage
• Has a strong understanding of customer journeys and prior experience dealing with digital touchpoints & ecosystems
• Experience in translating consumer and market understanding into powerful insights & concepts
• Strong analytical skills and business acumen
• Hypothesis building/verification skills
• Project/Program management skills
• Have a passion for creating exceptional consumer experiences to inspire
• Have creativity and think out of the box
• An agile leader who is strong in nurturing & empowering teams.
• Has the ability to build diverse and inclusive teams, driving a high-performance culture
• Possess great interpersonal skills to influence/inspire internal/external stakeholders
• Client-centric & delivery-focused
• Agile & entrepreneurial, willing to roll up sleeves
• Demonstrate BC Leadership Behaviors