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Marketing Manager Digital, China

Location: 

Shanghai, CN, 200011

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

  • As the Marketing Manager (digital), part of the marketing team of Barry Callebaut for Great China, play a key role in the digitalization transformation.  This position will support the Marketing Head to drive demanded-generation marketing campaigns for China company business.

 

Key responsibilities include

  • This position will support the marketing head to drive demand-generation marketing campaigns for China company business.
  • Enhance brand awareness and desirability through own digital platforms
  • Lead social strategy landing to ensure an effective, efficient and innovative digital plan that fulfills different campaign objectives.
  • Optimize the digital ecosystem to support brand sustainable growth and Omni channels business.
  • Ensure owned media channels according to the brand management. 
  • Create and post-digital marketing content (articles, graphics and videos) or Livestream on all matrix digital platforms (such as WeChat, Red, Douyin, Weibo, etc.)
  • Generate Leads in a digital way to effective business processes or create new business opportunities; Pick appropriate leads and make best practices to help business.
  • Keep collaborating with the HQ brand and digital team to drive global digital projects.
  • Keep good relationships with KOLs and work closely to keep our brand and products exposed.
  • Keep monitoring the competitors' news and updating them on digital platforms.
  • Be a social listener on both internal and external digital platforms.
  • Other relevant digital issues.

 

About you

  • Bachelor’s degree or above, majoring in Marketing or similar.
  • A foodie with and strong motivation and enthusiasm for digital.
  • In-depth knowledge of digital marketing analytics and provide insights for optimization.
  • 3+ years or plus hands-on experience with current China matrix platforms.
  • Strong communication and cross-function collaboration experience.
  • Takes ownership and accountability.
  • Fluent in written English.

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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