Sales Executive, Gourmet - Retail Malaysia


Petaling Jaya, 10, MY, 47800

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

  • We are looking for a highly-motivated & entrepreneurial sales executive to accelerate the growth of our Gourmet brands – focusing on Van Houten Professional – via the retail segment (C&C, bakery ingredient stores, etc.) across all of Malaysia.


Key responsibilities include

  • Manage existing client relationships, nurture them, upsell & cross-sell to grow business with them
  • Identify, hunt & secure new client partnerships to increase our reach geographically
  • Collaborate with a multifunctional team: product development, marketing, sales, and chefs to deliver the best customer experience
  • Own your KPIs & steer your business independently with the guidance of your manager
  • Generate strong brand awareness & “pull” at the end-user level via POSM, digital, and trade marketing activities to increase the demand for our products
  • Work with in-store merchandisers to ensure the best POS strategy, product display, pricing, etc. to maximize our brand positioning & sales in a retail store
  • This role could evolve towards a sales manager role with team leadership responsibilities.


About you

  • Bachelor's degree, preferably in a business/marketing-related field
  • Fluent in English: written & spoken
  • Min. 5yrs Sales & marketing experience, ideally in bakery/pastry products, food ingredients or branded food products
  • Experience managing a local distribution network, including the addition of new distributors, is critical.
  • Cash & carry sales & product knowledge an advantage.
  • Good understanding or experience in brand marketing
  • Self-motivated, solution-oriented, entrepreneurial, great communication & interpersonal skills, team player, independent, ambitious for career growth, ready to travel, hands-on

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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