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Marketing Coordinator

Location: 

São Paulo, SP, BR, 01.310-100

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

This position has responsibility of Coordinate all Marketing actions, aiming to project the image of the brands and increase sales and profitability.

 

Key responsibilities include:

  • Monitors industry statistics and captures trends in trade literature.
  • Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or arranges to obtain existing data.
  • Conducts research on consumer opinions and marketing strategies.
  • Completes research and analyzes data to develop and/or support a sound understanding of customer segments, trends, needs, and expectations.
  • Elaborates the Marketing Plans based on an accurate analysis of the market, trends and defines strategies that will ensure the brand strengthening and the sales and profitability growth.
  • Promotes reviews of marketing activities to identify opportunities for improvements.
  • Forecasts and track marketing and sales trends, analyzing collected data.
  • Resolves queries from internal or external customers or suppliers by providing information on complex processes and the related policies.
  • Defines the action plans resulting from analytics reports analyses (stock, aging, sales, distribution, price positioning, profitability).
  • Provides technical guidance when required on managing projects and/or programs within desired cost, time and quality parameters.
  • Works efficiently with guidelines and processes in place for producing marketing content.
  • Utilizes systems and tools to support categorizing and classifying data and information.
  • Employs marketing analysis techniques to collect important data in digital (social media, web analytics, ratings, etc.).
  • Ensures the KPI achievement related to new leads in Pardot.
  • Participates actively in meetings of the commercial area to follow up product performance, especially the launching ones.
  • Makes visits to the markets to evaluate the performance of our brands and looking for new business opportunities.
  • Be the guardian of the quality of the products, following the complaints that come from the market, consumers.
  • Has total control of the Marketing budget.

 

About you:

  • Graduated in Advertising & Marketing, Business Administration or related area. Post-graduation and MBA (“nice to have”).
  • Good understanding of the principles of administrative and marketing management.
  • Knowledge of online applications - CRM tools, online analysis, Google Adwords, SAP
  • Advanced level in English and Excel

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.


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