Global Brand Manager Cacao Barry (H/F)

Location: 

Meulan, J, FR, 78250

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

Global Brand Manager Cacao Barry 

8 months fixed term contract

 

As the Global Brand Manager Cacao Barry, you contribute to develop and execute the global marketing strategy for the premium chocolate brand, Cacao Barry, across +90 markets to meet our brand ambition: be innovators & leaders in Fine Flavour Excellence to empower all the creative chefs to express their true nature.

 

This position will involve a combination of strategic thinking and execution on all touchpoints with a strong coordinator role within the Marketing team and communication planning and execution (focused on digital first). The Global Brand Manager will work closely with the Global Brand Leader Cacao Barry and the other members of the Global Cacao Barry team (the Global Customer Experience Manager as well as the Global Creative Chef). Flexible and continuous stakeholder management towards the 4 regions’ marketing teams is needed. Strong collaboration with Chefs, from the Chocolate Academy centers and with external chefs will be essential to the role’s success.

 

Missions : 

 

  • Development and roll-out of the Cacao Barry global brand strategy alongside the Cacao Barry Global Brand Leader: ensuring that Cacao Barry’s vision, mission and promise are executed with consistency in +90 markets (brand positioning, brand guidelines, key assets, sustainability commitment, product launches etc.). 

  • Manage the Cacao Barry portfolio renovation/innovation with multiple stakeholders across the organization (Supply chain, Production, Sales, Packaging, Chocolate Academy, Segment & local marketing, R&D, Q&A, Digital, CMI, etc.) to deliver business results.

  • Analyze insights and determine opportunities. 

  • Development of the go-to-market strategy for new launches including 360° global marketing campaigns for product launches. Manage the development of these campaigns with key internal partners and agencies and ensure its local roll-out.

  • Definition and management of the global digital content strategy through the different communication channels (social media, CMS website, SEO, organic & paid media and marketing automation tool, Pardot). Track and interpret campaign performance data and translate into actions.

  • Plan and Develop with the digital team the new website structure and content.

  • Work closely with local marketing teams to ensure alignment with the overall global strategy. Define and communicate modifications based on local market needs. 

  • Supervise and manage the marketing budget: manage invoices, update the budget file etc.

  • Maintain the internal Global Cacao Barry web-portal.

 

Profile : 

  • Bachelor / Master Degree in Marketing, Digital Marketing or similar

  • 5+ years of relevant Marketing experience in the B2B food industry

  • Strong experience in Digital marketing (in-depth knowledge of social media, paid SoMe, Google analytics, CMS website and automation marketing tool are a must, Pardot is a plus)

  • 5+ Experience in Project Management and Leadership

  • Knowledgeable in MS Office Suite

  • Experience with SAP and Salesforce is an asset

  • French & English - advanced level, are a must

  • Travel requirements: 15%

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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