Global Digital Content Experience Manager

About the role:

The Global Digital Content Experience Manager is responsible for shaping and executing the digital content strategy across all digital channels to drive brand growth, engagement and conversion. She/ he adapts the brand messaging and translates it into various digital content types and ensures a consistent brand voice that reflects an end-to-end digital customer experience. In order to become more efficient & effective, the Global Digital Content Experience Manager implements standardized content processes, collaborates with regional and local teams for localization, and manages resources effectively. On top she/ he should implement and apply structured SEO & GEO principles into website management  to increase customer reach and use creativity to engage our audiences effectively.

Key responsibilities include:

Digital Content Strategy & Innovation

• Shape and execute a global digital content and Social Media strategy that transforms brand, service and portfolio messaging into dynamic, AI-enhanced content formats for all relevant channels (websites, email, social media, paid media).
• Develop content types that resonate in today’s radically changed digital landscape - articles, blogs, paid ads, landing pages, email programs - optimized for engagement, conversion, and brand growth.
• Apply a test-and-learn approach, using A/B testing and AI-driven insights to continuously innovate and refine content performance.

Social Media Content Planning & Execution

• Develop and manage both short- and long-term social media calendars that align with global brand objectives and market-specific needs.
• Ensure content resonates with diverse audiences while reinforcing industry leadership and thought authority.
• Coordinate timely execution across platforms, integrating campaigns with broader digital initiatives.

AI-Powered Content & Asset Creation & Localization

• Demonstrate proven expertise in creating high-performing digital assets using AI tools (e.g., for copywriting, image generation, video editing).
• Build scalable processes for automated content production, ensuring efficiency without compromising creativity or quality.
• Design and implement streamlined workflows for localization and automated translation, enabling rapid, market-ready content adaptation.
• Collaborate with regional teams to ensure cultural relevance while maintaining brand consistency.

Brand Voice & Consistency

• Maintain a unified brand voice across all digital touchpoints, reflecting brand personality and values.
• Partner closely with brand management to ensure alignment between global strategy and local execution.

Cross-Functional Collaboration

• Work closely with marketing, design, development, and operations teams to deliver cohesive, impactful campaigns.
• Coordinate global and local resources, timelines, and workflows for efficient execution.

Budget & Resource Management

• Oversee global digital content budgets, including investments in AI tools, design, and production resources.
• Ensure cost-effective solutions without compromising innovation or quality.

Adaptability & Continuous Learning

• Use analytics tools (e.g., Google Analytics, Hootsuite) to interpret user behavior, engagement patterns, and demographic insights.
• Translate data into actionable strategies for content optimization and audience targeting.
• Embrace rapid changes in the digital ecosystem by adopting new technologies, platforms, and methodologies.
• Foster a culture of experimentation and agility within the team.

About You:

• Bachelors in (digital) Marketing/ Communications/ Journalism/ Information Management.
• 5y+ of experience in Digital Marketing with a focus on digital & Social Media content creation and paid media advertisement on agency or corporate side.
• Proven records of usage of website CMS, social media publishing tools, content & asset libraries, digital advertising platforms etc.
• Profound knowledge of  AI techniques for content creation & adoption.
• Ability to translate strategy into actionable plans and execute them effectively.
• Experienced at negotiating with vendors, identifying new opportunities to make our content creation more efficient & effective, and staying ahead of industry trends. 
• Inspiring and confident communicator able to build strong customer relationships.
• Excellent command of English (native preferred).
• Knowledge of other European languages will be an asset.

We offer:

• Employment on a regular basis in the sweetest company in the world.
• Annual bonus based on your work results.
• Lunch card to be used for groceries and restaurants.
• Private medical care in Lux Med (basic package fully financed by BC).
• Fit Profit sports card co-financed by BC.
• PPE: we care about your future, and we save money for your retirement.
• Cafeteria Program as a part of Social Fund.
• Group life insurance.
• Hybrid working model: min. 8 days in the office a month.
• As part of our work-life balance culture, we can start work between 7 am and 10 am.
• Free consultation with a lawyer once a quarter.
• Chocolate! Yes, surprising but we have chocolate in the office, for Christmas, BC’s Birthday, and many other occasions during the year.
• And if chocolate is still not enough, you can join one of our theme clubs, where together with other employees we develop our passions and interests.
• Daily delivery of fresh fruits and veggies to the office.
• You can purchase our sweet products with a special discount.
• Relax zone in the office and plenty of options to choose from: PlayStation 5, football table, pool table, Ping-Pong, library, table games, and massage chairs.
• Sport @work? Sure! We have treadmills and indoor exercise bikes with a laptop station.
• We like to party as much as we like chocolate! We have integration budgets we can use for team events.
• Forever Chocolate and Event Team: you can join them and have a real influence on social life in BC and CSR activities.