Segment Development Manager Ice Cream, Dairy and Plant-Based


Lebbeke-Wieze, VOV, BE, 9280

Job Type: 

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role


The MSD Manager is responsible for the creation & implementation of segment growth strategy across different product categories in the Ice Cream in EMEA.  The leading expert on the market, consumer, and customer trends in the segment for the Region, the MSD will identify key growth drivers, develop winning solutions to drive growth & differentiation for BC and its customers, and develop partnerships with key players in the market segment.


Key Responsibilities Include


  • Develops segment growth plan based on consumer, customer & segment insights & aligned with customer & brand priorities. Defines target customers, geographies, winning segment portfolio.
  • Develops relationships with key segment customers, owns co-creation journey for these customers, fuels innovation pipeline with key customers.
  • Develops comprehensive & in-depth understanding of the market segment (supported by CMI team):  consumers, customers, competition, trade environment, data, trends, applications.
  • Translates Segment insights into appealing concepts and solutions.
  • Creates and deploys Segment communication plan (online & offline) to claim thought leadership, generate segment opportunities & increase segment basket size.
  • Creates segment innovation, winning portfolio and activation toolkits and regularly trains Sales, customer R&D
  • Builds and leads cross-functional (customer and product expert R&D, sales) Segment expertise community to fuel Market Segment growth plan with actionable insights to unlock new segment opportunities


About You


  • Masters in Economics/Business/Food Engineering
  • 7y+ of experience in Marketing, R&D, NPD in B2C or Private Label in Foods.
  • Strong Segment insight (market, consumer, customer, retail) is a must.
  • English (full proficiency). Any other European language is a plus.

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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