Market Segment Development Manager Ice Cream EMEA


Lebbeke-Wieze, VOV, BE, 9280

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 11,000 passionate Employees working in more than 35 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role




The Market Segment Development Manager Ice Cream EMEA is responsible for the creation & implementation of segment growth strategy across different product categories in the Ice Cream in EMEA.  The leading expert on market, consumer and customer trends in the segment for the Region, the Market Segment Development Manager Ice Cream EMEA will identify key growth drivers, develop winning solutions to drive growth & differentiation for BC and its customers and develop partnerships with key players in the market segment.



Key Responsibilities include:


  • Creates and drives implementation of Market segment strategy driven by deep consumer, market and customer understanding
  • Owns segment growth plan: target customers, geographies, winning segment portfolio

  • Develops relationships with key segment customers, owns co-creation journey for these customers, fuels innovation pipeline with key customers. 

  • Develops comprehensive & in-depth understanding of the market segment (supported by CMI team):  consumers, customers, competition, trade environment, data, trends & applications. 

  • Translates Segment insights into appealing concepts and solutions.

  • Creates Innovation & activation Roadmap for the Market Segment 

  • Creates segment innovation, winning portfolio and activation toolkits and regularly trains Sales, customer R&D and Local Marketing teams (eg via Segment Academy)

  • Builds and leads cross functional (customer and product expert R&D, sales) Segment expertise community to fuel Market Segment Development Strategy with actionable insights to unlock new segment opportunities



About You


  • You have a Master's degree in Economics/Business/Food Engineering
  • You bring 7y+ of experience in Marketing, R&D, NPD in B2C or Private Label in Foods.

  • You have strong Segment insight (market, consumer, customer, retail) is a must.

  • You are fully proficient in English . Any other European language is a plus.

  • You are able to travel across WE, 25% of the time

  • 2-3 days a week in Wieze or another WE office (Cologne (DE), Banbury (UK), Meulan (FR), Milan (IT)) to connect with the team (marketing, sales, R&D).

If you want to learn more about Barry Callebaut, please find further information here.