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Global Website Manager

Location: 

Lebbeke-Wieze, BE, 9280 Zurich, CH, 8005

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role


We are looking for a Global Website Manager responsible for developing and governing the digital user experience on Barry Callebaut’s global websites in order to drive brand awareness, customer engagement & conversion. The Global Website Manager will design and execute key customer journeys, ensuring a seamless user experience and a cohesive content & SEO strategy that supports the overarching marketing and business objectives.
Furthermore, the Global Website Manager will establish a uniform content localization process to assist various markets in effectively executing website strategies.


Key Responsibilities include

 

  • User Experience Management: Enhancing the website’s user experience and customer journey based on insights & website analysis, aligned with brand and conversion goals

  • Website Audits: Regularly reviewing the website to implement immediate solutions and structural improvements

  • Template Development: Creating and testing efficient templates for common website types, like campaign landing pages

  • Website Content Strategy: Crafting and executing a website content strategy in coordination with global & regional marketing communications, brand teams & corporate communications and ensuring alignment with social & digital media strategies

  • SEO Strategy: Overseeing the SEO approach, ensuring it complements the broader corporate and brand strategies

  • Content Management: Ongoing updates and management of content in the CMS, including troubleshooting and creating new landing pages

  • KPI Framework: Establishing a framework to measure and enhance the user journey and conversion rates and implement optimizations accordingly

 

About You

 

  • Bachelors in (digital) Marketing/Communications/ Economics

  • 5 years of experience in Digital Marketing with a focus on website & app management 

  • Experience coming from a corporate environment and within a global matrix organization is strongly preferred

  • Proven records of usage of Content Management Systems (CMS)

  • Excellent SEO knowledge from a technical, structural and content side

  • Experience in UX/UI design, conversion optimization and storytelling

  • Outstanding editorial skills with a focus on online channels

  • Excellent analytical skills, Google Analytics 4 knowledge is a plus

  • Strong project management skills 

  • Inspiring and confident communicator, able to build strong customer relationships

  • Strong stakeholder management combined with strong influencing skills

  • Fluent in English, written and spoken

 

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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