Digital Brand Manager (Callebaut)


Lebbeke-Wieze, VOV, BE, 9280

Job Type: 

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role


  • Data-driven marketing & Customer Journey
  • Support activating bespoke brand experiences through digital activation & communication


Callebaut is the biggest and fastest-growing brand in the Gourmet business unit, leading the chocolate market for chefs and artisans with the worldwide recognized taste of the Finest Belgian Chocolates and with breakthrough innovations, such as the Ruby chocolate and the most recent NXT Dairy Free range.

The Callebaut Brand Team is searching for a digital enthusiast to join the team as Digital Brand Manager, and lead the communication workstream.

The Callebaut Digital Brand Manager is responsible for supporting the Callebaut Brand Team with the brand plan implementation in the digital channels to deliver exciting and engaging campaigns in key markets across all regions. The Callebaut Digital Brand Manager will support in deploying the Callebaut brand strategy, in landing the in-/renovation funnel with fully actionable digital toolkits, and in designing compelling brand activation & communication as input for the segment plans.

To this end, the role needs to collaborate across functions and with Digital teams to turn strategy into action.


Key Responsibilities Include


  • Develop and execute digital-first brand communication campaigns as input to the regional and local segment marketing plans, followed by actionable on & offline toolkits and launch guide
  • Own Brand digital ecosystem:
    • Manage digital agency, deliver quarterly content brief for all digital ecosystems
    • Develop the communication calendar, implemented across internal and external communication channels (social media, brand website, newsletters, BC homepage, PR etc) using data-driven marketing tools (ie. Pardot) to deploy customer journey activities (contact acquisition, nurturing & conversion)
    • Own social media community management
    • Sets performance KPIs and targets
    • Own Brand digital dashboard: runs performance analysis, reporting, and in-flight optimization, aligned with Gourmet KPIs
    • Inputs into the development of content and formats to increase performance on digital brand channels
    • Facilitates best practice sharing among regions
  • Manage, support & coordinate input/requests from markets to drive penetration and engagement. Closely collaborate with key markets to ensure perfect execution
  • Monitor competitor activity to identify opportunities and adjust brand plans
  • Own and maintain Brand’s internal communication channels and platforms - Currents, Gourmet Portal, MAG
  • Fully embedded into the brand team, supporting its daily operations in meetings, workshops, and budget management
  • Actively contribute to team engagement and performance of the Gourmet team



About You


  • Degree in Communication/Marketing/Business or equivalent
  • Business training in marketing, project management, trade marketing/sales
  • Excellent communication skills: fluent in English. Proficiency in other languages is a strong asset.
  • 2-4y experience across marketing/sales, preferably within F&B B2B
  • Experience in the digital ecosystem, journey thinking, and technical savviness when implementing the digital ecosystem frameworks
  • Experience in data-driven marketing with hands-on experience in lead acquisition, campaign tactics, and testing strategies
  • Proven experience with media partnerships and content development
  • Operational with SEO, Google ads, Social media ads (SMA) and audience targeting, Conversion rate optimization (CRO)
  • Operational in Project Management, Marketing Planning, Digital Marketing, Market Research, MS Office
  • Passion for Gourmet food and artisanship
  • Experience in the chocolate industry and/or using BC’s tools (ie. SFDC, Pardot) is a nice to have


At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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