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Digital Marketing Manager EMEA

Location: 

Lebbeke-Wieze, VOV, BE, 9280

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the Role

 

Barry Callebaut Group is the world's leading manufacturer of high-quality chocolate and cocoa products. We are the heart and engine of the chocolate industry. Everything we do is rooted in our five core values: customer focus, passion, entrepreneurship, team spirit, and integrity. We believe in doing well to do good. As Digital Engagement Manager EMEA you are responsible for the digital customer engagement strategy and digital marketing campaigns in the EMEA region. You work together with your different marketing colleagues: brand, portfolio, segment, sustainability, and digital, as well as with the IT & sales teams. The goal of our digital marketing team is to develop the right message for the right target audience and communicate at the right time in the most effective way in all digital channels.

 

For your role this means:

  • Developing & executing digital marketing & lead generation campaigns
  • Setting up effective digital marketing funnels & digital experiences
  • Analyzing and optimizing the digital customer journey & the digital marketing touchpoints
  • Collaborating with different stakeholders at global, regional, and local in executing the digital campaigns

 

Key Responsibilities Include

 

  • Understand our different customer's group’s needs & online behavior in order to set up effective digital marketing funnels, campaigns, and digital experiences.
  • Ensure optimal digital touch points across the customer journey by managing the content marketing on the website, product database, email, social media, and (internal) ambassadorship/advocacy according to the EMEA marketing plan.
  • Setup effective digital marketing funnels (Inbound marketing)
    • Coordinate the creation of content marketing that attracts qualified customers to our digital touch points (blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
    • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead-generation content.
    • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
    • Analyze the inbound marketing activity and align with sales to understand how our marketing activity attracts customers, and continually refine our process to convert customers.
  • Social media content creation and planning in the context of our customer campaigns and brands
  • Set up effective digital marketing campaigns: reach, interest, engage, convert. Know how to generate qualitative leads
  • Measure and report performance of all digital marketing campaigns, and assess against objectives (ROI and KPIs)
  • Paid digital campaigns: set up and optimize spend and performance based on internal and external benchmarks & insights. In the context of our customer campaigns and brands.
  • Brainstorm new and creative digital growth marketing strategies
  • Plan, execute, and measure digital experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Identify opportunities in our digital ecosystem for future growth through digital (reach, interest, engage, convert)
  • Consolidate digital knowledge and best practices in internal toolkits and templates
  • Digital marketing project management and collaboration with digital agencies

 

About You

  • You have a minimum BA/BS degree in Marketing / Communication / Business or equal experience
  • 5+ years of digital marketing experience
  • Can approach a digital challenge strategically as well as executional.
  • Experience with website CMS, PIM, email marketing & automation platforms (Salesforce ecosystem, Drupal)
  • Experience with tracking & analyzing digital marketing campaigns
  • English (full proficiency) - other European languages optional

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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