Regional Brand Development Manager EMEA


BE, 9280

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 11,000 passionate Employees working in more than 35 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

Barry Callebaut is the heart and engine of the cocoa and chocolate industry. We are looking for a Regional Brand Development Manager EMEA in Belgium (BE) for Lebbeke-Wieze (BEWI). Our broad range of products and services span all aspects from cocoa sourcing to fine chocolate products, which are loved by people of all ages worldwide. We are passionate about our business and work hard every day to ensure that there is enough chocolate in the world. Nothing is more important to our success than the combined expertise of more than 9000 Barry Callebaut employees around the world. Our international focus in the fascinating world of cocoa-growing and chocolate are the colorful backdrop for our many functions across a wide range of disciplines. In addition to sharing a passion for chocolate, Barry Callebaut employees live our other corporate values every day - customer focus, entrepreneurship, integrity and team spirit. We are committed to making sure that they have the right skills, know-how and deep understanding of our customers and their needs. Engaging and developing our employees is the key to our success. Because our business focus is so broad, the scope of career opportunities within Barry Callebaut can cover many functional areas.


Regional Brand Manager Barry Callebaut - EMEA


Barry Callebaut is the heart and engine of the cocoa and chocolate industry. We are looking for a Regional Brand Manager in our historical headquarter in Belgium to lead portfolio and innovation strategy for EMEA.


Your function 

As part of the Regional Marketing Team, you are leading development and implementation of product portfolio and innovation strategy of Barry Callebaut’s Food Manufacturers division in EMEA region to fuel our business growth with international & local brands.


Your responsibilities

  • Inspired by Market Trends and Consumer Insights you craft compelling USPs for wide range of Barry Callebaut’s product portfolio to grow customer base across different market segments.
  • You translate USPs into exceptional core communication assets for brand, portfolio and innovations to be deployed online and offline.
  • Together with Market Segment teams you analyze performance of Barry Callebaut’s portfolio in EMEA and create strategies for portfolio growth across different market segments.
  • Work with Global and Regional R&D teams to fuel EMEA innovation and renovation funnel. The innovations you bring to the market will enable our customers to create new generation of chocolate experiences.
  • Work with Market Segment, Business Development and Sales teams to define route to market strategies for innovations and drive brilliant execution of regional launches.
  • Develop Barry Callebaut’s core brand assets and programs to build brand equity in EMEA.
  • Share EMEA best practices with other regions and lead respective Global roll outs. 
  • Liaise with senior executives across the organization to ensure that portfolio and innovation strategies and activities are integrated with other parts of the business. 
  • Frequent business trips within EMEA are part of the job.


 Your profile

  • Min 7 years of B2C marketing experience
  • Passion for crafting exceptional consumer experiences
  • Experience in translating consumer and market understanding into powerful innovation briefs
  • Experience in leading innovation projects
  • Strong analytical skills and business acumen
  • Master Degree in Marketing, Food Science or similar
  • Excellent language skills (Proficiency in English; at least one other language is preference)
  • You are a team player with excellent communication skills


If this sounds like you, we offer you a chance to start a great career in the world of cocoa and chocolate.

Our strength comes from the passion and expertise of our people. As we strive to create an environment in which our people can continue to learn and develop their skills on an ongoing basis, it is our goal to encourage entrepreneurship and creativity. Apply for one of our interesting positions today and start a great career in the world of cocoa and chocolate.

If you want to learn more about Barry Callebaut, please find further information here.

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