Key Accounts Executive (BaPa Chains & Semi-Industrials)


Bangkok, 10, TH, 10110

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

  • This role will be responsible to accelerate the sales growth of our Gourmet brands (Van Houten Professional, Callebaut, Cacao Barry, Carma, Mona Lisa) to BaPa chains & semi-industrials (factories) with a focus on large accounts. Key contributions expected from this role include increasing direct contact with end-users, growing our customer base, driving volume & profitability growth and increasing brand awareness in Thailand.


Key responsibilities include

  • To lead the growth of our business by increasing our end-user reach, raising brand awareness & broadening our customer base to achieve our ambitious growth targets in both sales volume & profitability. Identify priority segments/channels with the largest potential for growth and generate lead lists of target clients via thorough market analysis.
  • Drive sales volume of Gourmet Brands to Bakery & Pastry (BAPA) and Cash & Carry (Ingredients shops) channels.
  • Work with the Regional Marketing team and support local trade marketing teams
  • Frequent customer visits (physically or virtually)
  • New customer acquisition & growth of existing customer base via upselling & cross-selling of all Gourmet brands to offer a one-stop-shop solution to clients.
  • Partner with existing distributors & their sales teams to achieve synergies and accelerate growth.
  • Work closely with the Sales Manager on developing aligned country-level strategies for growth
  • Assist in the ideation & execution of innovative marketing strategies to increase brand awareness & conversion
  • Work closely with our Chocolate Academy Chefs to organize courses, innovation & co-creation sessions for end users and build an intimate knowledge of our customers’ needs.
  • Own your KPIs & steer your business independently with the guidance of your manager


About you

  • Bachelor's degree, preferably in a business/marketing-related field
  • Strong Sales & marketing experience in food service, bakery/pastry products, food ingredients or branded food products
  • Experience in chocolate/cocoa is of advantage
  • A strong network and reputation in the local Food & Beverage scene – especially BaPa chains & Semi-industrials is essential 
  • Good understanding or experience in brand marketing is a plus
  • Familiarity with SalesForce & SAP is a plus
  • Competencies in MS Office especially Excel & PowerPoint a must
  • Fluent in English: written & spoken

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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