Sales Promoter SA - Capetown


Johannesburg, GT, ZA, 2021

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!


About The Role


Our position Sales Promoter, based in Cape Town.


The Sales Promoter is responsible for promoting product range (all brands) by calling on chefs, bakers, confectioners, and distributors - both current customers and prospects, familiarizing and them with, and selling  products available from Barry Callebaut for their applications. The incumbent provides technical assistance/ demonstration of product to customers and prospects when needed, while continuing to strengthen the relationship with the customer and provide a value-added service. 


He/she is responsible for creating the demand for the product and responsible for the pull out of stock; from distributor that the end user purchases from.  In addition he/she is responsible for the route rides with Distributors weekly to jointly visit customers that Distributors supply.

He/she builds strong relationships with chefs, bakers, confectioners, and others in the culinary community.


Key Responsibilities Include

  • Proactively plan, manage and pursue sales leads; visit existing and new customers, such as confectioners, pastry shops, bakeries, restaurants and hotels, applying good time management techniques.
  • Assess customer needs and suggest appropriate products and services.
  • Respond to customer enquiries; negotiating prices within limits of authority; and concluding sales orders to meet revenue targets.
  • Identify, research, and contact prospective customers and build positive relationships that will generate future sales and repeat business. 
  • Manage distributors in how they supply, sell and promote Barry Callebaut portfolio and brands. 
  • Coordinate Trade Marketing and Technical activities between BC and specific customers. 
  • Represent Barry Callebaut at Trade Fairs/Customer Days as may be applicable.
  • Develop Chef-to-Chef relationships. 
  • Establish annual, quarterly, monthly, or weekly sales plans and prioritise and schedule own activities so these targets are met.
  • Conduct other Group-related office work, including admin tasks (Salesforce platform, weekly reporting, price list management etc.).
  • Register commercial activities in Salesforce
  • Maintain and continually build a strong knowledge of the Barry Callebaut product range, sales and commercial processes.


About You

  • Bachelor’s Degree in food science or similar vocational education
  • Must have a valid driver’s licence
  • Knowledge/interest in Chocolate/Gourmet industry (desirable)
  • Experience with SAP/Salesforce (desirable)
  • Working knowledge of Google Mail
  • Proficient knowledge of MS Office Suite
  • Proficient in English, both written and verbal
  • Exceptional customer focus and ability to build relationships

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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