Marketing Manager


Istanbul, 34, TR, 34750

Job Type: 

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

Marketing Manager develops and implements a marketing strategy for product positioning, market penetration, and pricing that will improve the organization’s competitive position and is consistent with the organization’s overall mission, vision, and objectives.


Key responsibilities

  • Develop and execute marketing strategies both for Food Manufacturer & Gourmet channels with comprehensive Digital and Trade Marketing plans and well-prepared Trade Selling Stories.
  • Translates global brand strategies/product innovations/ new product launches into local initiatives and actions by creating and executing the annual trade action plan consisting of technical and marketing activities,
  • Leads the internal collaboration between Sales, R&D, Marketing and Chefs as well as external collaboration with distributors, PR and marketing agencies - in order to execute the annual trade plan,
  • Leads the coordination of all details related to fair shows&events (logistics, setup, follow up, online and offline communication),
  • Analysis of market performance, local trends, consumer behavior, competition’s actions and customers’ feedback in order to generate new marketing campaigns & product development initiatives necessary to meet customers’ needs,
  • Takes lead, together with Sales, to effectively put in force commercial plan and gain market share with different brands and product segments,
  • Organize and Manage all Commercial & Strategical Processes in Chocolate Academy Istanbul:
  • Based on the Group’s communications strategy, develop and drive impactful corporate communications activities with various key stakeholders.


About you

  • Bachelor / Master Degree in Economics, Business Administration, Communication or similar
  • Excellent knowledge of English, written and spoken
  • Min. 10 years of experience within a similar role in a multinational company preferably in the food industry
  • A team player with excellent communication skills and a proactive approach
  • Strong experience in digital marketing and e-commerce
  • Communication professional with a network of key media and journalists
  • Excellent communication skills
  • Knowledge or specific business understanding
  • B2B food sector – good understanding
  • Sales & Marketing knowledge

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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