Sales Lead East Area


Gresik, JI, ID, 61177

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

The role is responsible to accelerate the growth of our Gourmet brands via acquisition, retention and growth of Key Accounts (OEM, Bakery/Pastry Chains, HORECA Chains, CandC Chains) in East Java, Central Java, Bali and Sulawesi.

Key objectives: 

  • Increase direct contact with key account end-users
  • Grow our customer base
  • Drive volume and profitability growth
  • Increase brand awareness
  • This role could evolve towards a sales manager role with team leadership responsibilities

Key responsibilities include

  • Lead the growth of our Key Account business in East area by identifying, hunting and securing new Key Account Customers in all priority channels (OEM, Bakery/Pastry Chains, and HORECA Chains)
  • Ensure customer retention, loyalty, and growth via upselling, cross-selling and unparalleled customer service
  • Closely liaison with distributors and their sales teams to achieve synergies and accelerate growth Collaborate with a multifunctional team:  RandD, Supply chain, QA, Marketing, Sales, and Chocolate academy chefs. Customer service to deliver the best overall customer experience
  • Generate strong brand awareness and ”pull" at the end-user level via sales and marketing initiatives.
  • Independently work and in collaboration with distributors
  • Liaise closely with marketing and the chocolate academy chefs to host inspiration/ co-creation days to develop innovative product solutions for your clients
  • Collaborate with Chef and Distributor team to develop recipes and to meet the customer requirements
  • Work with supply chain and customer support to work on forecasting. Stock levels and deliveries to ensure optimum customer service
  • Own your customer portfolio, KPIs, and steer your business independently with the guidance of your Manager
  • Travel around Indonesia to identify new opportunities. 
  • Keep in touch with market developments and ensure close proximity to clients

About you

  • Bachelor degree, preferably in a Business/Marketing- Hospitality field
  • Minimum 5 years Sales and Marketing experience, ideally in bakery/pastry products, food ingredients, or branded food products
  • Experience working with or managing key accounts (OEM, Bakery/Pastry Chains, HORECA Chains, C and C Chains) is critical.
  • Experience with distributors and distribution networks, especially in foodservice a plus
  • Good understanding or experience of brand and HORECA Industry
  • Familiarity with SalesForce and SAP is a plus
  • Competencies in MS Office especially Excel and PowerPoint is a must
  • Fluent in English: written and spoken
  • Competencies in MS Office especially Excel and PowerPoint is a must
  • Self-motivated, solution-oriented, entrepreneurial, great communication and interpersonal skills, team player, independent, ambitious for career growth, and ready to travel.

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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