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Sales Director Distribution & Artisans

Location: 

Barcelona, ES, 8007

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

Barry Callebaut Ibérica is looking for a Distribution & Artisans Sales Director!

 

Reporting to Cluster Managing Director, the D&A Sales director is responsible for the Distribution & Artisan customer types. Responsible for the

execution of the Gourmet Distribution sales strategy. Delivery of the business performance indicators: volume, margin and control over the D&A budget. Leading a dislocated sales team of account managers and technical sales.

 

KEY RESPONSABILITIES

  • To realize a set of agreed budgeted volume and profit objectives on a yearly basis.

  • Accountable for the business performance of Distributors and Artisan

  • To define and execute the distribution Push & Pull strategy: Optimize distribution platform (segment and create specific value proposition for

    every distributor type), product category action plan, Segment penetration, Portfolio management

  • Create an annual sales plan and co-create the activation plan. Ability to foresee demand needs and communicate upfront to the demand

    planning team to deliver accurate business forecast to guarantee perfect service.

  • To remain fully aware of the market environment: competition, market trends, consumer trends and any relevant change in the market.

  • To provide ongoing analysis of performance against budgeted objectives. Anticipate risks and create contingency plans

  • Collaborate with Global and European D&A community to implement best practices and apply general business strategy

  • Direct and Indirect management responsibility sales team via PM, Sales meeting and Review procedures

  • Ensuring Utilization of resource within key KPI and Budgets and optimization of Commercial Benefits

  • Collaborate with key stakeholders as Trade Marketing, Academy, R&D, and the rest of cross functional team

  • Ensuring link to other aspects of business. Represent GM in the local leadership team

  • Manage and grow the talent available in the team. Securing a sustainable growth of future leaders

 

REQUIRED ACADEMIC & TECHNICAL QUALIFICATIONS

  • Degree in business administration or Food Engineering

  • Proven track record in commercial roles in distribution environments.

  • 10+ of experience in Sales in the B2B food business

  • Knowledge of the specific ingredient distribution environment

  • Strong Segment insight (market, consumer, customer, retail) is a must.

  • Excellent Spanish and fluent in english

  • Leadership and communication skills

 

ADDITIONAL CONSIDERATOINS

  • Travel across the country, 50% of the time

  • Based in Barcelona, Madrid or other city with international airport

 

ESSENTIAL EXPERIENCE & KNOELEDGE

  • Experience in creating mid and long term business growth strategies based on market insight

  • Deep knowledge of the B2B food industry, desired experience in the Gourmet channels.

  • Proven track record of delivering tangible results, engaging cross functional teams

  • Experience in leading teams and bring them to next functional level

  • Ability to convince stakeholders engaging cross functional teams

  • Expertise into products and applications in the priority segments

  • Understanding of the full manufacturing chain of the products

  • Technical background in food is a nice to have

  • Understands of operational challenges of the target customer

 

TECHNICAL COMPETENCIES

 

  •  Strong business acumen

  • Extensive leadership experience

  • Translating market and consumer insights into appealing concepts and actionable plans

  • Analytical skills

  •  Communication skills

  • Creativity and passion for food

  • Personal usage and experience in leveraging CRM tools / salesforce.com

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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