Technical Advisor-Chef, Gourmet Thailand


Bangkok, 10, TH, 10110

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

  • This position will leverage their passion, creativity, and product expertise to raise brand awareness and brand equity of the entire product range – Callebaut, Cocoa Barry, Van Houten Professional, Carma, Mona Lisa etc. By leading a diverse range of activities, both physical (co-creation events, product demonstrations, training courses, lessons, etc.) and digital (social media, content creation, KOL engagement, etc.) the Technical Advisor - Chef strongly supports the execution of the sales & marketing strategies of the company. He/She is a creative pioneer and passionate chocolatier with strong leadership skills and commercial acumen.


Key responsibilities include

  • Work daily in our pilot plant & application lab with our entire product range (choc, compound, deco, powder, etc.) to create mouth-watering, innovative chocolate creations (Bakery, Pastry, Confectionary, Ice-cream, beverages, etc.) to inspire our customers in Thailand.
  • Travel across the country individually or along with sales & marketing to visit end-users for technical support & product application inspiration sessions.
  • Collaborate with sales & marketing to inspire clients by creating & proposing innovative product applications which leverage our brands to drive sales:
    • Research the latest trends and translate these into inspiring product applications to share with our customers
    • Organize co-creation/inspiration sessions based on customer briefings to co-develop sellable products using our ingredients
    • Conduct product demonstrations either at our academy or on customer premises to inspire & educate on product applications with our brands
  • Collaborate with sales & marketing to raise brand awareness via digital & trade marketing activities:
    • Create & record content (recipes, images, videos, etc.) for BC & customer SoMe & other marketing channels
    • Support organizing exhibitions, trade fairs & contests to promote our brands
    • Conduct training courses at our Academy or on customer premises to educate customers on using our brands
  • Provide technical support, troubleshooting & training in response to customer inquiries
  • Travel across South-East Asia when needed to support other countries who require technical-chef related activities
  • Manage the Chocolate Ambassador network in the country as their main point of contact along with the sales & marketing managers
  • Be a part of the Barry Callebaut Global Chef network. Participate in the annual Chef Seminars, World Chocolate Masters & other Chef community events as the representative for Thailand.
  • Be one of the main representatives for South-East Asia for discussing and establishing the chef strategy with the Head Chef in APAC.
  • Promote & grow sales of Gourmet brands, primarily Van Houten Professional, with existing customers (distributors, cash&carry outlets…)
  • Grow regional reach by finding & developing new local/regional distributors across Thailand.
  • Supported by marketing, define & implement quarterly merchandising plan targeting resellers and their customers:
    • Sales incentives
    • Demonstrations/tasting/sampling sessions
    • Sales tools
    • Social Media
  • Provide product training to distributors’ sales force regularly: for new products, success stories, value selling, etc.
  • Together with the Customer Service team in Thailand, follow up on orders, shipments and payments with assigned customers.


About you

  • Confectionery school diploma – trained as a professional bakery pastry chef AND/OR chocolatier
  • >3 years of experience in production or development as a pastry chef or chocolatier in the field of bakery, pastry, food service, or FMCG
  • IT skills such as MS applications (Word, Excel, PPT) and Google Apps
  • Business level English (must have)
  • Knowledge of the characteristics and application methods of each company's product line of chocolate & compound ingredients (including decorations, fillings & pastes)
  • Experience as a product planner and developer of bakery, pastry, ice cream, drink, and gift confectionery products for domestic consumers at a confectionery manufacturer, confectionery ingredient manufacturer, etc.
  • Experience in product presentations and demonstrations to internal and external parties
  • Experience in digital marketing (content development, image/video editing, translation of foreign language content, collaboration with influencers, etc.) is a plus
  • Able to conduct analysis based on trends and research and apply the insights to product planning and development; able to lead product planning and development tasks and propose recipes and applications
  • Have a creative sensibility and be able to make proposals that are not bound by precedent; conduct classes and other activities on their own, and be able to demonstrate and explain using rules of thumb without manuals; always have high-quality standards in their work and be able to express the policy as our development chef.
  • Self-motivated, solution-oriented, entrepreneurial, great communication & interpersonal skills, team player, independent, ambitious for career growth, ready to travel, hands-on
  • Flexibility to respond flexibly to customer needs and changing circumstances; a positive attitude that always brings motivation to the team; Attitude to focus on results while implementing the PDCA cycle
  • Growth orientation in new business development and inexperienced areas; an attitude of building good relationships with various internal and external stakeholders and actively collaborating with them

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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