Senior Sales Manager & Key Accounts


Montreal, QC, CA, j2S 1Y7

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 11,000 passionate Employees working in more than 35 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

Location: Toronto or Montreal

Start date of employment: March, 2020


About the role:

Barry Callebaut is searching for a dynamic Manager to plan and implement sales activities, products and programs to select accounts for Canada. Strategic relationships, opportunity identification, and proactive account management skills are critical in this role.

The Senior Sales Manager who will be reporting to the Commercial Director Gourmet & Specialties Canada, will be responsible for achieving Gourmet sales targets – volume and margin – and assigned strategic account objectives. The Manager represents the entire range of company products and services to the customer set, while also leading the customer account planning activities. The Manager is responsible for, but not limited to driving portfolio growth, R&D development ambitions including new products seeded for development, and management of the other scope of services offered (technical services, supply chain/planning, marketing, etc.). The Director works within a cross functional team environment to achieve his/her objectives.


Key responsibilities:

  • Develops and implements strategic sales plans, programs and forecasts to achieve objectives for products and services; responsible for the sales operating budgets including volume and margin.
  • Develops account plans for customers to deliver annual volume and margin targets, and strategic initiatives to drive the highest possible wallet share and create a “sticky” supply relationship; develop new business opportunities including strategic volumes and close deals.
  • Drives the new business activities for volume and margin growth through product development by developing relationships with customer R&D stakeholders; manage the project management activities for key projects and steer internal R&D efforts.
  • Establishes and maintains relationships with customer stakeholders including procurement, R&D, QA, marketing, etc.; pursues higher level relationships within the account.
  • Direct sales forecasting activities to ensure forecast KPI adherence; support the supply chain and planning activities in support of customer volumes and projects, and enabling footprint initiatives.
  • Represents company at trade events to promote the company when needed and relevant with account.
  • Support account managers with account management and business development and opportunity identification; participate in global or regional strategic account governance, and negotiating agreements, where needed.
  • Coach/mentor direct reports; prioritize development of personal and sales development and training.



About you:


  • Bachelor’s degree with 10-15 years of direct sales/commercial or account management experience in the food industry.
  • Master’s degree is a plus but not a requirement.


Work Experience

  • Experienced sales manager, and influencing cross functional stakeholders.
  • Direct sales experience in developing account relationships with strategic customers; demonstrated results in growing business with customers and delivering margin growth.
  • Demonstrated quantitative skills; ability to quickly learn in a very fast paced business environment.
  • Ability to work independently and also as an effective contributor to the sales team.
  • Exercise professional conduct and sound judgment in all areas.
  • Experience working with national distributors and chains.


Additional Requirements

  • Travel is expected and required to meet the essential job function. Travel is expected to be up to 50%.
  • Bilingual (English and French)
  • Business Acumen including quantitative analysis, and financial understanding.
  • Communication Proficiency – outstanding communication styles and to different audiences and levels.
  • Customer/Client Focus – champion customers to achieve business goals but demonstrate balance for BC needs.
  • Leadership - build support for ideas, and projects; leveraging influence within team and cross functional partners
  • Presentation Skills – outstanding oral communication and written, including effective PowerPoint skills
  • Problem Solving/Analysis – define problems and identify solutions quickly; capable of implementing by oneself.
  • Results Driven – takes personal initiative and demonstrates a bias for action
  • Strategic Thinking – define a roadmap for customer growth linking customer priorities with BC capabilities.
  • Technical Capacity – learn products, pricing, etc. Ability to leverage this knowledge intelligently with customers.


We thank all candidates who will respond to this job offer. However, only those pre-selected will be contacted.

If you want to learn more about Barry Callebaut, please find further information here.

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